Our Story

PASSION IN PRACTICE

At Adove Jewellery, our story is one of dedication, craftsmanship, and a deep-rooted passion for creating timeless pieces. From the initial design sketches to the final polish, every piece of jewellery we create is a testament to our commitment to excellence.

Meet Mabelle, the inspiring founder behind Adove Jewellery. Hailing from Sibu Sarawak, Mabelle's love for fashion ignited early on. At the tender age of 16, she began her journey, selling accessories with a dream in her heart. Today, as a seasoned fashion designer, her passion is evident in every unique Adove piece she crafts.

Mabelle's expertise allows her to design stand-out jewelry, each piece narrating its own tale. However, her vision for Adove goes beyond just being a jewelry brand. She envisions Adove as a beacon of confidence and joy. To Mabelle, Adove Jewellery isn't merely about elegance and quality; it's a symbol of empowerment and personal growth.

Behind every successful venture, there's a blend of creativity and strategy. Enter William, the co-founder of Adove Jewellery and Mabelle's pillar of strength both in life and business. While Mabelle brings the artistic flair, William, with his keen acumen in digital marketing, ensures that Adove's story reaches every corner of the world.

William's journey began in the bustling world of digital marketing, where he mastered the art of connecting brands with their audience. As the husband of Mabelle, he witnessed the birth and growth of Adove Jewellery from its inception. Realizing the potential and the passion behind the brand, he decided to merge his expertise in business growth with Mabelle's creative genius.

Together, Mabelle and William form a formidable duo. Their combined vision for Adove is clear: to create jewelry that doesn't just adorn but also empowers its wearer, and to build a brand that stands as a testament to love, dedication, and collaboration.

#TEAMADOVE

Adove Jewellery wouldn't be what it is today without the collective efforts of our talented team. From designers to marketers, each member brings a unique skill set and perspective, ensuring that every piece we create is truly special.

Working at Adove, every day is a new opportunity to learn and grow.
- Angel Tan

I've discovered a passion I never knew I had.
- Wendy Bong

I'm surrounded by a team that feels more like family.
- Ashley Phoong

I feel valued, heard, and inspired.
- Elaine Siaw

Our factory is home to some of the most skilled jewellery makers in the industry. With years of experience and a passion for their craft, they transform raw materials into exquisite pieces of art. Their dedication ensures that every Adove piece is crafted with precision and love.

We are deeply committed to ensuring a safe and equitable workspace for our artisans. It's imperative for us to collaborate exclusively with factories that hold BSCI, SA 8000, and ISO 14001 certifications. These accreditations not only vouch for global ethical standards but also guarantee a safe working atmosphere with just wages and reasonable working hours.

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